Here are a few ways to incorporate visuals into your homepage design: Image with text overlay Whether you’re promoting a product or collection or trying to capture leads, the purpose of your visuals is to draw in the user’s attention immediately as they arrive on your website. Appreciating the limits of user attention will help you emphasize what matters most when designing your homepage. And it uses its brand color palette in design elements like buttons and font colors.ĭecision avoidance applies to all the elements on your homepage. Rather than using the font from its logo, the brand goes for something simpler and more accessible. You can use your brand colors for CTA buttons, borders, links, and other page design elements on the homepage.Įven though vintage apparel brand Peppy Debs has bright, bold branding, it uses a clean website homepage design, which makes it easy to navigate. If your colors are too harsh to view for a long time on a screen, consider breaking it up with white space. When it comes to colors, you also want to make sure you maintain a clean design while being true to your brand. Consider using your brand font for design elements such as banners and footer images, and sticking with something more generic for the rest of the text. It’s more important to design your homepage for the user, so it’s OK to adapt here. You may find, in some cases, your font is too difficult to read. The typography should match your existing branding to create a consistent visual aesthetic that promotes brand recognition. While UX is first and foremost, you also get to customize your store theme and choose the fonts and color palette for your homepage. You have to design your homepage with both in mind while ensuring your decisions align with your primary goals.Ī good homepage should accommodate visitors looking for a specific outcome, while directing the attention of the ones who aren’t. Visitors sometimes land on homepages knowing what they want, and other times they don’t. How much information do they need to proceed to the next step?.How simple is it for them to do this? How many steps does it take to complete your goal?.What do you want the visitor to do? (e.g., make a purchase, join your email list, etc.).How easy is it for users to get from your homepage to your online store?.If you’re considering what makes a great UX for the best website designs and homepages, here are a few questions to guide you: The easiest way to do this is to create an easy, intuitive, and straightforward user experience (UX). While it’s easy to get caught up in color palettes and font selection, it’s important to remember the purpose of your homepage: to convince people to browse your products and ultimately make a purchase. To prevent this, the first task of your homepage should be to convince potential customers to stick around. On a homepage, decision avoidance means “bouncing” by exiting the page or hitting the back button. From a design perspective, you need to make the navigational flow clear so visitors can quickly choose the best path for themselves (and for your business)-that means balanced white space, intuitive navigation, and intentional design elements.Īdding to this urgency is a psychological phenomenon called “decision avoidance,” which is the tendency of humans to avert a decision that takes too long to make. Per expert analysis, the best ecommerce sites capture a user’s attention in less than 10 seconds. Learn more: An easy website builder to create an online store in minutes How to design an effective homepage
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